DoubleClick will support Unicast's superstitial ad format

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New York--DoubleClick Inc. said it has completed an effort to deliver and report on the Unicast superstitial online ad format through its Dart ad serving system. With the integration of the superstitial into the Dart serving system, Unicast and DoubleClick advertisers will be able to report on conversions and post-impression tracking for online ad campaigns.
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