DoubleClick upgrades DART for Advertisers

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New York--DoubleClick Inc. on Monday said it has upgraded its DART for Advertisers ad serving and campaign management service. One of the enhancements is a service called Campaign Reach Reports, which will be used in both planning and analysis to measure reach from each site in a campaign against the original media plan. Another enhancement is Media Delivery Reporting, a service that will enable customers to track media delivery timing and completion.
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