Dow Jones to launch premium news service

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New York—Dow Jones & Co. Wednesday announced plans to launch the Wall Street Journal Professional Edition, a news service that delivers customized news feeds directly to desktops and mobile devices.

The subscription service will offer content from Dow Jones Newswires, The Wall Street Journal and the 17,000 sources that are part of Dow Jones Factiva.

The service will be available to enterprise customers in November. Broader availability is expected in 2010.

In what appeared to be a clear shot at Bloomberg, Robert Thomson, editor in chief of Dow Jones & Co. and managing editor of The Wall Street Journal, said in a statement: “We are not imprisoned by a terminal and are thus able to produce a more contemporary, Web-based news feed tailored to a sector, a company or an asset class. Readers will be able to create a virtual newswire and alert system that suits their specific business needs.”

The subscription service will cost $49 a month for individual subscribers with discounts for enterprise licenses.

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