Dow Jones launches ad campaign for Factiva

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New York—News Corp.’s Dow Jones & Co. has debuted an ad campaign for its Factiva database. Targeting business researchers and knowledge workers, the campaign uses the tagline “the intelligence engine.” The budget for the campaign was not disclosed.

The campaign, created in-house, is appearing in print in Fortune, Harvard Business Review, Times of London and The Wall Street Journal. In addition to print, the campaign, which will run through December, includes trade shows, direct mail, customer events, social media and search engine marketing.

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