Dow Jones to roll out 'Journal' campaign

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New York--Dow Jones & Co. said Wednesday that it will debut next week a print advertising campaign promoting its flagship publication, The Wall Street Journal.

The campaign will start with house ads in the Journal. Billings for the campaign were not disclosed.

Ads will appear in Crain Communications’ Advertising Age and BtoB magazines beginning in October. An online version of the campaign will also appear on The Wall Street Journal Online at

The tech version of the print ad shows a woman at her desk reading the Journal. Beneath the photo the headline reads, “She spends 54 minutes with the Journal in the morning. She’ll spend $12 million on technology products in the afternoon.”

There are also versions of the ad addressing the investment banking, business services and telecommunications sectors.

“The message of the whole campaign is that we have this unique daily presence in the lives of b-to-b decision-makers,” said Scott Schulman, senior VP-sales and marketing for the Journal.

Trahan, Burden & Charles, which created last year’s Biz-o-Rama campaign for The Wall Street Journal Online, also developed the new campaign.

--Sean Callahan

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