Draft wins American Century Investment, John Deere accounts

Published on .

Chicago--Draft announced it has been selected as the direct marketing agency of record for American Century Investments, a Kansas City, Mo.-based investment management company.

The account was awarded after a review that included Wunderman and Bernstein-Rein, also Kansas City. Agency search consultant Select Resources International handled the review.

Digitas, Boston, American Century's previous direct marketing agency, did not participate in the review.

Separately, Draft announced it has been selected to handle a promotional assignment for the Commercial and Consumer Equipment division of John Deere.

--Carol Krol

Most Popular
In this article: