Draft New York launches Insight Services

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New York—Draft New York Tuesday announced it has merged its Strategic Planning and Research group and its Database Services team to create a new group called Insight Services.

Vita Harris, formerly exec VP-director of strategic planning and research, has been named exec VP-director of Insight Services.

"The group allows for the marriage of transactional data, gathered traditionally by our database team, with the aspirational and attitudinal insights unearthed by strategic planning and research," said Laurence Boschetto, president-COO of Draft New York, in a statement.

—Carol Krol

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