DuPont rolls out global campaign

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Wilmington, Del.--DuPont announced Tuesday the launch of a global TV advertising campaign that will continue "The miracles of science" tagline the company introduced earlier this year. The TV campaign, which will be supported by print ads, will feature the theme "To do list for the planet." The "to do" list includes: finding food that helps prevent osteoporosis and inventing fabric that "knows" whether to cool or warm its wearer. The TV spots were set to make their debut Tuesday on "60 Minutes II" and appear later in the week in China, Japan and Germany. The print portion of the campaign will also launch this week in business and news media in North and South America, Europe and Asia. McCann-Erickson Worldwide, New York, created the campaign.
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