For E-Mail Marketers: Hosted Opt Out Solutions

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If you use e-mail marketing as a sales or communication vehicle you need to consider a hosted opt out solution to manage unsubscribe activity. “What is a hosted opt out solution?” you may ask. The answer is simple. A hosted opt out solution is a centralized information repository that is created for the collection of all unsubscribe or removal request activity from your e-mailing audience.
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