E-mail newsletters important information source for small and midsize businesses

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Cambridge, Mass.—E-mail newsletters are one of the most important sources for business information and advice for small and midsize businesses, according to survey results published by Bredin Business Information.

Eighty-three percent of respondents said e-mail newsletters were either very important or important sources of information, rivaling print media, which garnered 84%. Corporate and media Web sites came in third at 71%.

So-called new media distribution methods came in last. Webcasts and podcasts were cited by 40% of respondents, RSS feeds by 39%, and blogs and wikis by 34%.

More than 300 SMB executives were surveyed online in January and February for the report, “Optimizing Email Newsletters for Small/Medium Businesses.”

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