E-mail=Sales Viewing e-mail Time-of-day trends Spam trends They said it

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E-mail delivers sales at an average cost per order of less than $7. That compares with $71.89 for banner ads, $26.75 for paid search and $17.47 for affiliate programs. Source:'s “State of Retailing Online 2007,” September 2007 *64% of key decision-makers view e-mail on their BlackBerrys or other mobile devices. *69% of at-work users usually view their e-mail in preview panes. *59% of online consumers routinely block images. Source: Marketing Sherpa, 2007 *The highest open rates during Q2 2007 were Wednesday (27%), Monday (26%) and Thursday (26%). The highest click-through rates were Wednesday and Thursday (both 5%). *11a.m. and 4 p.m. scored the highest marks for business-hour open rates (30%) and click-through rates (5%). *Click-through rates were between 4% and 5% during the workday, peaking at 7% at both 9 p.m. and 4 a.m. Source: eROI, “Email Marketing Statistics by Day and Time,” July 2007 *79% of e-mail recipients said that if they don't recognize a sender, they sometimes mark messages as spam. *20% of e-mail recipients said they use a spam button as a way to unsubscribe from messages or newsletters they've signed up for in the past. Source: Survey by Email Sender and Provider Coalition, March 2008 “Buyers and sellers have been using different terms and definitions to describe e-mail campaign performance, which has created some confusion and inconsistencies in the marketplace.” —Sheryl Draizen, senior VP-general manager, Interactive Advertising Bureau, discussing the group's e-mail campaign performance metrics definitions Source:, July 12, 2007
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