BtoB expands pay wall

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London—The Economist announced that it will begin experimenting with a new pay wall on its Web site, starting next Tuesday.

The new pay wall will allow nonsubscribers to The Economist’s print edition free access to all content on published in the past 90 days. Previously, nonsubscribers could access content less than a year old.

The Economist also said the section of its Web site that allows users to browse the current edition of the magazine will be available to subscribers only.

“The Economist brand has innovated and expanded online, moving beyond making the magazine available via the Internet to become a hub for intelligent discussion and debate. Our intention is to continue to develop intelligent discussion as a free, advertising-supported experience, but to charge for the weekly magazine online,” Ben Edwards, publisher of, said in a statement.

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