Economist Group, other publishers launch online ad network

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New York—The Economist Group, publisher of The Economist unveiled a new online advertising network Wednesday.

The online ad network, called the Ideas People Channel, debuts with about 30 websites reaching a psychographic that The Economist calls “ideas people.” The ad network, because of its “elite audience,” according to the company, is striving to be a rare online ad network that does not bring down CPM prices.

Among the websites that have joined the ad network are those of the Christian Science Monitor, Chronicle of Higher Education, Daily Kos, Mother Jones, The Nation, New Republic, Roll Call and Talking Points Memo. The first advertiser to use the Ideas People Channel is IE Business School, based in Madrid.

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