Edith Roman debuts Business Response Alliance Database

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Omaha, Neb.—InfoUSA announced that Edith Roman, its list management division, has launched its Business Response Alliance Database (BRAD). Targeted to small businesses, the database contains more than 50 million business professional in the U.S. and Canada. It comprises catalog customers, publishing subscribers, book buyers, seminar and conference attendees, and association members. The database is an aggregate of nearly 1,000 proprietary response lists.

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