Edith Roman rolls out b-to-b coop database with 75 million names

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Chicago—List company Edith Roman on Monday introduced the List Exchange Database, a b-to-b cooperative database. The announcement was made at the Direct Marketing Association’s DMA07 annual conference here.

The database contains more than 75 million unduplicated postal names and 15 million e-mail names from more than 1,500 b-to-b mailing lists. Edith Roman said the list contains the postal address, phone number and e-mail address for almost every b-to-b prospect at every business site in North America.

—Carol Krol

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