Email effectiveness aided by social

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Waltham, Mass.—Small businesses that leverage their email campaigns with complementary social efforts are more successful than those that use email alone, according to a new study by email marketing provider Constant Contact. According to the study, small businesses and nonprofits using both social media and email marketing together saw a 14.43% growth in their email lists, versus 8.96% growth among those using email alone. Those using both tactics also enjoyed email lists that were 53% larger than companies using only email, while average click-through rates were also higher for the email-social combined users. Constant Contact's study was based on an analysis of data from small-business customers from June 2010 through August 2011.
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