Email and Social Media--7 tips for getting the most out of your campaigns

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Marketo's Maria Pergolino and Michael Smith, director of interactive marketing at Medialogic, recently decided to "brainstorm as a team on why social media and e-mail are like a marketer's peanut butter and jelly." Here are the best practices they came up with for integrating e-mail and social media marketing efforts. For b-to-b marketers, white papers are a crucial tool in bringing potential buyers into the conversation. But what happens when the marketing department needs to knock out a white paper without much time to do it? For some ideas, go to Michael Stelzner's blog Writing White Papers.
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