EMarketer: Internet surpasses newspapers as second-largest ad medium

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New York—The Internet surpassed newspapers last year to become the second-largest medium in terms of ad spending, according to a new report from eMarketer.

Last year, Internet ad spending reached $25.8 billion, making up 16.9% of total ad spending, according to the report.

TV is still the largest ad category, reaching $59.0 billion and making up 38.6% of all ad spending last year.

Newspapers, the third-largest ad category, had revenue totaling $22.8 billion last year, representing 14.9% of all ad spending.

EMarketer projects that by 2015, Internet ad spending will account for one-quarter of all advertising.

More information about the report is available at

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