EMarketer issues predictions for online marketing

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New York—Internet research company eMarketer has released the following predictions for the online marketing industry in 2006:

Online advertising will pass the 5% mark, with 5.4% of total U.S. advertising spent on online.

Retail e-commerce will grow from $87 billion in 2005 to $105 billion, a 21% increase.

The U.S. broadband market will grow to 124 million users, from 105 million users in 2005.

Spending on Internet video advertising will increase by 71% to $385 million.

The number of video phone users in the U.S. will more than double from 1.2 million to more than 3 million.

Search engine users will grow to 146 million, from 138 million in 2005.

The number of VoIP access lines will grow to just fewer than 14.5 million, from an estimated 10 million in 2005.

—Kate Maddox


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