EMarketer reports 38% growth in online newspaper revenue

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New York —Online newspaper revenue reached $1.3 billion in 2004, up 38% over 2003, and is poised to grow by 36% in 2005, according to a new report by Internet research firm eMarketer. By 2008, online newspaper revenue will reach $2.3 billion, the report projected. The growth in online newspaper revenue is driven by a strong online advertising market, as well as a behavioral shift by readers toward online newspapers, according to eMarketer.
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