EMarketer reports NBC earned $5.75 million in Olympic video advertising

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New York—Video ad spending on totaled about $5.75 million during the two-week Beijing Olympics, according to research firm eMarketer.

That figure is an estimate based on video stream figures released by NBC, which telecast the games on television and online between Aug. 8 and Sunday.

While the figure is “passable,” it represents only 1.1% of this year’s total online video ad spending projection of $505 million in the U.S., eMarketer said in the report.

However, eMarketer predicts that sports will be a major contributor to online video ad spending in the future.

“As a signifier for future online events, the games set a high bar for the competition, establishing that major sports events, tournaments and professional leagues ought to offer an abundance of video content online, not just snippets,” said David Hallerman, senior analyst at eMarketer.

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