EMerge plans simultaneous live-Internet auction

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Lexington, Ky.--EMerge Interactive said it plans on Tuesday to run a simultaneous live-Internet cattle auction, which will test the viability of combined offline-online b-to-b trading environments. The Sebastian, Fla.-based technology company, which has developed a specialty in the cattle industry, said it will run an auction for over 8,000 head of cattle simultaneously at the Bluegrass Stockyards, Lexington and at The idea is to allow buyers nationwide to compete against local cattlemen, said Dave Maples, executive VP of the Kentucky Cattlemen's Association, and a supporter of the initiative.
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