EMetrics survey finds online marketers still bullish

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Washington, D.C.—A survey released Monday indicates confidence in online marketing channels continues to grow in spite of the current economic uncertainty.

Almost two-thirds of the respondents to the survey, which was conducted by the eMetrics Marketing Optimization Summit, reported that the economy had no negative impact on their online budgets; less than 15% plan to cut budgets for online channels.

The online survey, which had 60 respondents, found marketers will increase or maintain their budgets for e-mail, keyword search campaigns, social media and video advertising. Nearly 84% of respondents said they planned to increase or maintain their e-mail marketing budgets.

“People are really leaning on e-mail after seeing how it leads to retentions,” said Jim Sterne, founding president and current chairman of the Web Analytics Association and producer of the eMetrics Summits.

—Sneh Naik

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