BtoB taps Suissa Miller, ClickAction combo

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Irvine,, Irvine, Calif., confirmed Wednesday that it will get an array of e-mail and direct mail campaign management data through its advertising agency, Suissa Miller, Los Angeles. The site, which concentrates on drawing the attention of small-business owners, will use ClickAction's E-Mail Relationship Management (ERM) services to manage its brand, build a visitor database, and deliver news and analysis to opt-in e-mail subscribers. ClickAction, Palo Alto, Calif., has entered into a strategic partnership with Suissa Miller to provide similar capabilities to the agency's other clients. Suissa Miller bills $300 million annually and counts and SkyTel among its clients.
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