Dallas—Alliance Data Systems Corp.’s Epsilon announced last week that it will acquire Abacus from DoubleClick for $435 million in cash.
Abacus, known for its cooperative databases, provides data management and analytical services primarily to direct marketers and retailers. Epsilon said adding Abacus strengthens its data-driven marketing technology and services. It plans to keep the Abacus brand name.
The acquisition is expected to close in the first quarter of this year, and Abacus’ 525 employees will be integrated into Epsilon.