Epsilon combines direct marketing services into new unit

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Dallas—Multichannel marketing company Epsilon has created a new business-intelligence and services division by combining three of its direct and database operating units under one umbrella.

Epsilon Targeting consists of Epsilon Data Services, a compiler of U.S. new-mover data; Abacus, the largest cooperative database of U.S. multichannel buyer data; and ICOM Information & Communications, a manager of a direct-response customer survey database.

Epsilon Targeting also features the responder database TargetSource, direct mail service TargetMail, and the Canadian consumer database TargetIntel. Brian Rainey, president of Abacus prior to its acquisition by Epsilon in 2007, has been named Epsilon Targeting’s president.

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