Equifax acquires BeNow

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Atlanta—Equifax, a credit information provider, announced Monday it has acquired BeNow, a database marketing and analytics services provider. Terms of the deal were not disclosed. BeNow will become part of Equifax Marketing Services. The company will maintain its presence in Wakefield, Mass. CEO Brad Neuenhaus will join Equifax as senior VP, reporting to Owen Flynn, group executive-marketing services.

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