Equifax buys controlling stake in analytics company

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Atlanta—Information solutions provider Equifax Inc. has acquired a 51% share of business intelligence company NettPositive Business Analytics, based in Bangalore, India. Financial terms of the deal were not disclosed. NettPositive technology enables behavioral segmentation, churn modeling, cross-selling modeling and Web analytics. The company, which also has offices in West Orange, N.J., and Dubai, targets its offerings to financial services, insurance and telecommunications businesses. Equifax, best known for its credit reporting service, also offers a number of marketing services, such as demand generation and segment analysis.
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