European b-to-b e-newsletter launches

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London—Three direct marketing companies—Harte-Hanks, Mardev and RSA Direct—have joined to jointly publish a b-to-b quarterly e-newsletter in Europe called "B2B Data Matters." Accessible at, the newsletter is intended to educate b-to-b marketers on best data marketing practices. The first issue was distributed via e-mail to 8,000 business executives culled from the three companies’ in-house databases.

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