EventBuzz enables social media tracking for trade show exhibitors

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Montclair, N.J.—News distribution company Virtual Press Office has released EventBuzz, a tool that allows trade show exhibitors to track, analyze and join in real time social media conversations that influence their trade show efforts.

Using technology supplied by social media analysis company Scout Labs, the service includes a Web-based dashboard to monitor conversations that current and potential customers are having about an exhibitor, its technology, products and competitors across social media networks within a 60-day period, according to the company.

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