ExactTarget establishes direct European presence with acquisition

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Indianapolis—E-mail marketing company ExactTarget has acquired U.K.-based Keymail Marketing, establishing its first direct overseas presence. Financial terms of the deal were not disclosed.

Previously Keymail, based in London, had been a reseller of ExactTarget’s technology in the U.K. The acquisition will enable ExactTarget to directly serve its more than 70 European clients. An acquisition price was not revealed.

In May, ExactTarget secured a $70 million round of venture capital funding to fuel its product development and international expansion.

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