Experian acquires CheetahMail

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Costa Mesa, Calif.--Data giant Experian on Wednesday announced it has acquired e-mail marketing company CheetahMail.

Financial terms of the deal were not disclosed.

Experian said CheetahMail will continue to operate as a standalone brand within Experian Marketing Services. It will be called CheetahMail, an Experian company.

Irene Pedraza, CEO of New York-based CheetahMail, will retain her title. She will report to Deborah Zuccarini, president of Experian Marketing Services.

--Carol Krol

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