Experian debuts mobile marketing consultancy

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Dublin—Information services company Experian has launched a mobile consulting practice to help marketers with customer acquisition and offer management. The new consultancy will focus on expanding the top of the customer acquisition funnel with more qualified customers as well as increasing the rate of conversations, Experian said in a statement. The company said the practice also will help clients' card marketing programs—such as the ones developed by Twitter Inc.—which let users share personal information with advertisers if they are interested in learning more about a product or offer.
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