Experian extends Z-24 database

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New Orleans-At the DMA convention Tuesday, Experian executives announced a major expansion of the capabilities of its Z-24 database. The database, which is cooperative, has been extended to include the five-year buying records of executives and consumers. The database's ability to help predict buyer behavior across multiple channels has also been enhanced, Experian said. The changes are intended to allow Experian to better target a b-to-b audience.
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