Experian Hitwise introduces search analysis products

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New York—Internet intelligence service Experian Hitwise has launched two search products that provide insight into search user behavior.

The company’s new Search Engine Result Pages (SERP) report analyzes a company’s page ranking in natural (“organic”) search query results and compares that with actual search traffic received. The company said the product also reports on the search terms that perform well for competitors and monitors that data on an ongoing basis.

Also, the company’s new Search Term Sequencing product analyzes viewers’ keyword searches before and after a certain site visit, allowing marketers to better understand the keyword pathway leading to or following that visit, according to the company.

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