Camarillo, Calif.—Expo Simulations, which develops three-dimensional interactive events, announced Thursday it has signed an agreement with Primedia Business Magazines & Media to produce an online 3D conference and exposition for its EC&M and Electrical Wholesaling magazines.
Called the EC&M eTradeshow, the event will allow virtual interaction between exhibitors, attendees and speakers.
The experience is similar to 3D gaming technology where figures move from "room" to "room" on-screen. "It mimics how real trade shows and conferences work," said Tony Evans, director of sales and marketing for Expo Simulations.
Exhibitors pay for a virtual booth, which costs less than $10,000, and that investment is split between the publisher and Expo Simulations.