Facebook adjusts ad options, mobile buys

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Menlo Park, Calif.—Facebook Inc. has replaced its policy of restricting ad buys to bundles of placements in designated locations with a more flexible policy as to where, and on which devices, it allows advertisers to place Sponsored Stories ads. Previously, Facebook's bundles, including units on the right-hand side and the in News Feed in both desktop and mobile versions of its site, were sold as single groups. Now marketers can place ads separately or in combination, allowing them to focus on more targeted markets. Also, the company is now giving advertisers the ability to place Sponsored Stories using Facebook's Power Editor self-serve tool as well as through third-party ad sellers, opening up Facebook advertising to companies with smaller advertising budgets. The company began offering ads on its mobile sites in March, but restricted those to advertisers with big budgets.
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