Facebook Advertising Tricks for B2B Marketers

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Paul Dunay, global director of services and social media at Avaya and author of “Facebook Marketing for Dummies,” gives b-to-b marketers some tips for using Facebook to reach their target audience. Among his suggestions: “Place specific job titles into the ‘Likes and Interests' field. This way anyone who has mentioned their job title in their profile is now a potential recipient of your ad.” READ MORE
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