Is Facebook the right place for b-to-b advertising?

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Should b-to-b companies advertise on Facebook? Good question, suggests Martha Bauer on the B2B Insights blog. Determining if advertising on Facebook would be an appropriate media channel for a b-to-b advertiser comes down to the fundamentals of media channel planning, Bauer suggests, and prompts these questions: Is your target audience on Facebook, and will Facebook enable you to achieve your advertising goals?
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