Facebook releases updated Page Insights

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Menlo Park, Calif.—Following a four-month beta test period, Facebook Inc. has released to all business users an update of its Page Insights social monitoring dashboard, allowing marketers to monitor traffic and engagement on their Facebook business pages. Page Insights now splits the People Talking About This metric into separate elements, including page “likes”; the number of unique people who have clicked-on, “liked,” commented-on or shared a post; page tags and mentions; and page check-ins, Facebook said in a statement. Page Insights now also aggregates positive interactions, such as “likes,” and negative actions, such as blocks or spam reports, to produce an engagement scorecard for each company post. In addition, the number of clicks on a particular piece of content has been added to Insights' Virality metric, which has been renamed Engagement Rate, the company said.
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