Menlo Park, Calif.—Facebook Inc. has forged a partnership with stock photography agency Shutterstock Inc. to allow marketers to select free stock images for their Facebook ads.
Facebook now will allow marketers to select from 25 million free Shutterstock images for their ads, and also allow the uploading of multiple images at a time to build variations for A/B testing, the company said in its Facebook for Business blog. Previously, advertisers had to supply their own images for their ads and upload them one at a time.
Advertisers now will see a “stock images” tab in Facebook's Ad Creator to select Shutterstock high-resolution images. The new feature will be rolled out gradually to all advertisers over the next few weeks, Facebook said.