Facebook takes lead in viewer usage, says comScore

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Reston, Va.—Facebook has taken over the lead in online viewership as measured by the time users spend on the site, edging out Google and Yahoo.

According to digital marketing company comScore, Facebook viewers in August logged 41.1 billion minutes on the site, or 9.9% of their total time online, compared with 39.8 billion minutes for users of such Google sites as its search engine, YouTube and Gmail, and 37.7 billion for Yahoo sites like search, Yahoo Finance and Yahoo News.

Internet time spent per user on Facebook and Google has almost doubled in a year, according to the company, at the expense of Yahoo. In August 2009, Yahoo commanded 12% per viewers' online time, while visitors spent less than 5% of their time on Facebook and Google, comScore said.

ComScore's figures were compiled by feedback from a panel of about 2 million users, as well as data captured by comScore's MMX 360 product suite.

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