Facebook upgrades Ads Manager reporting tool

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Menlo Park, Calif.—Facebook Inc. continues to build out its advertising reporting tools, most recently upgrading its Ads Manager Reports for campaign management and optimization. The updates allow marketers to measure reach and frequency across date ranges for an ad, a campaign or their ad account; break out ad performance by placement, country and demographics; and customize, save and schedule ad reports, the company said on its Facebook Studio blog. Last week, Facebook updated its Page Insights analytics tool for business pages, adding recommendations on how to improve content and ad performance.
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