Factiva debuts tool to monitor corporate reputations

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New York—Factiva, a joint venture between Dow Jones & Co. and Reuters, announced Thursday the launch of Factiva Insight: Reputation Intelligence. This tool is designed to allow executives to monitor commentary on brands and companies in mainstream media, radio and TV transcripts and consumer-generated content, including blogs and message boards.

"There are millions of blogs and message boards worldwide, and any one of them can affect your organization or brand," Alan Scott, Factiva CMO, said in a statement.

"To fully manage corporate reputation, companies need to pay close attention to what is being said not only in the media but in blogs, message boards and online media, too."

—Sean Callahan

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