Fair Isaac, Think Partnership join forces on new ad marketplace

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Minneapolis—Fair Isaac Corp., a data analytics provider, announced it has partnered with Think Partnership to introduce ValidClick AdExchange, a pay-per-click advertising marketplace where clicks are filtered in real time to prevent fraudulent click charges. The clicks are also given a conversion score based on profiling technology and analytics in order to set pricing. The companies said the new ad marketplace will be officially launched next Monday at ad:tech in New York.
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