Fathom finds keyword prices dipped in December

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San Francisco—Search keyword prices dipped to an average of $1.43 last month from an average of $1.70 in December 2004, according to the latest index from Fathom Online, a search engine marketing company that has tracked keyword pricing for the last 16 months. Fathom said that while more money continues to enter the search arena, the inventory of keywords and phrases has also increased, resulting in an overall stabilization in pricing.
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