FedEx Freight ventures further down the road to deliver services

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Memphis, Tenn.--FedEx Freight East, the $1.9 billion freight division of $20 billion FedEx Corp., Monday launched a new program, Next Day Plus, that almost doubles its next-day delivery reach from 500 miles to 900 miles.

The expanded service gives clients--primarily "less-than-truckload" (LTL) heavyweight shippers--the ability to deliver time-sensitive products greater distances. "It's designed for businesses that are challenged to keep inventories low or to get their products to specific markets ahead of the competition," a spokeswoman said. The new service is guaranteed.

FedEx Freight also officially launched a new Web site Monday that integrates all of its regional Web sites. The site allows customers to get rate quotes, place pick-up orders and track shipments.

FedEx Freight last week announced it will bring together its two independent operating companies, American Freightways and Viking Freight, under the FedEx Freight brand. The re-branding will take place gradually over the next three years and will feature a common purple and red logo on trailers, uniforms and building signs. A marketing campaign to support the re-branding includes both direct mail and e-mail marketing.

--Carol Krol

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