FedEx starts b-to-b TV ad campaign

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Memphis--FedEx Corp. has launched a new network and cable TV advertising campaign aimed at small and midsize businesses. The campaign, developed by BBDO New York, consists of 30-second spots that emphasize FedEx's shipping and tracking capabilities. The ads are directed by Joe Pytka, who has also directed work for IBM Corp. as well as the feature film "Space Jam," which starred Michael Jordan. The budget for the campaign, which will run through December, was not disclosed.
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