BtoB inks deal with

Published on .

By Carol Krol

Seeking to expand its premium business-related site content, search engine announced a partnership with last week that makes the catalog of’s reports available to users on a "pay-per-view" basis. receives a share of revenue from the premium content sold by

The partnership was a natural fit:’s content expands and gets an additional distribution channel for its reports to an exclusively b-to-b audience.

"It's a marketing advantage for us," said Rob Granader, CEO at "They're a channel for us to reach users who might not know We want to be where business users want to buy market research."

"MarketResearch … connects us to hundreds of valuable, credible sources of content," said Chris Travers, CEO at in New York. "’s business model is all about presenting information that can be made available on a per-document basis versus [users] needing subscriptions to multiple sites and sources."

Travers added that the MarketResearch deal fits’s model, which "was never to go out and replicate what quality information aggregators like MarketResearch have already done. We are more of an aggregator of aggregators.", a six-year-old aggregator of research reports, has had a longstanding business relationship with FIND/SVP, which owns, along with partners Empire Media and TripleHop Technologies. originally grew out of FIND/SVP’s published products division. CEO Rob Granader acquired those assets in 1998, along with others, to form what is now called

As part of the new research content agreement between the two companies, business executives who visit the site will be able to view titles, abstracts and tables of content for the majority of syndicated research reports. aggregates research from more than 350 research firms and consultants globally.

New York-based already makes research available on a free or pay-per-document basis through partnerships with researchers BNET/CNET, Bitpipe, Datamonitor, Frost & Sullivan and PricewaterhouseCoopers. Travers said other partnership deals are in the works and will likely be announced in the fourth quarter.

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