BtoB announces Total Guarantee ad program

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New York— announced an advertising program that guarantees marketers a combination of reach, frequency and ad effectiveness for predetermined metrics.

To participate in the Total Guarantee program, marketers must spend a minimum of $1 million with over 90 days.

The program is an extension of’s Brand Increase Guarantee, introduced in 2003, which offers marketers the opportunity to measure the impact of a campaign using an independent research firm.

Under the Total Guarantee program, marketers can specify how many users within their target audience they want to reach, as well as the average frequency with which to reach them.

During the course of the campaign, ad server logs will be audited for reach and frequency by a third-party auditing firm such as Ernst & Young. After the campaign’s completion, ad effectiveness will be measured using criteria set in the Brand Increase Guarantee.

—Kate Maddox

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